Principles of Marketing 17th Ed

The Emirates Group operates across six continents and 150 cities with a 95,000-strong team comprised of over 160 nationalities. The Emirates airline, headquartered in Dubai, UAE, was founded in 1985. The financial year ending March 31, 2016, saw the Group achieve its 28th consecutive year of profit in a financial year. The company successfully capitalized on its location—a small citystate strategically located to reach three-fourths of the world population in a flight of less than eight hours—to build a fast- growing and profitable hub-based business model, making it the largest international airline in the world.