According to Statista, in 2018, 4.2 billion people were active Internet users
and 3.4 billion were social media users. That means that no matter what
business you’re in, it’s pretty likely that you can reach your audience
online. You can move slowly and add digital marketing tactics and social media
platforms as you go, or you can jump in and make digital marketing priority one.
Either way, you can’t avoid the journey. You need to have a digital marketing plan.
Your competitors have one.