Book Details
Digital Marketing A Practical Approach 3rd Ed
This is a book on digital marketing – it is not a book on marketing per se. To get the best
from this book the reader should be aware of – though not necessarily an expert in –
common marketing theories, strategies and tactics. To spend time explaining aspects of
marketing – segmentation, for example – within this book would be to diminish the
focus on its titular subject area. The content is, therefore, driven by digital marketing
applications rather than elements of traditional marketing – though naturally there is
some commonality.
Author: Alan Charlesworth
Pages: 353
Issue By: Blue Stone Publication
Published: 2 years ago
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