The 30 Day MBA Your Fast Track Guide to Business Success
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Introduction
The real value of an MBA
What an MBA knows
Why YOU need that knowledge too
Where to get MBA knowledge – from the best schools (not just from one)
How to use this book
he value of MBA knowledge has been put to the test in the years following
the world credit crunch. When Lehman Brothers, a bank that had survived
the great depression of 1929, collapsed, the queues of their employees exiting
their offices worldwide clutching cardboard boxes of their personal effects
included the alumni of almost every top business school. The 2012 edition of
MBA Application Trends, produced by the Graduate Management Admissions
Council (GMAC), the leading source of research and information about quality
graduate management education, reveals a reassuring confidence in the value of
the MBA. The 13th since GMAC introduced the annual survey in 2000, it
included more participants than ever before: a record-breaking 744 programmes
were represented in the survey from 359 business schools. Two-thirds (66 per
cent) of participating schools were located in the United States; however, a
record percentage of programmes (34 per cent) from elsewhere in the world are
represented in their findings.