The Personal MBA

The Personal MBA Master the Art of Business Since you’re reading this book, chances are you want to make something Since you’re reading this book, chances are you want to make something important happen: start a business, get a promotion, or create something new in the world. It’s also likely that a few things are holding you back from achieving your dream: ▶ Business Angst.The feeling that you “don’t know much about business” and therefore could never start your own company or take more responsibility in your current position. Better to maintain the status quo than face the fear of the unknown. ▶ Certification Intimidation.The idea that “business is really complicated” and is a subject best left to highly trained “experts.” If you don’t have an MBA or similar expensive credentials, who are you to say you know what to do? ▶ Impostor Syndrome.The fear that you’re already “in over your head” and it’s only a matter of time before you’re unmasked as a total fraud. No one likes a phony, right? Here’s the good news: everyone has these unfounded fears, and they can be eliminated quickly. All you need to do is learn a few simple concepts that will change the way you think about how business works. Once you’ve conquered your fears, you can accomplish anything. If you’re an entrepreneur, designer, student, programmer, or professional who wants to master the fundamentals of sound business practice, this book is for you. No matter who you are or what you’re trying to do, you’re about to discover a useful new way of looking at business that will help you spend less time fighting your fears and more time doing things that make a difference.