E-commerce 2021–2022 business

The book is organized into four parts. Part 1, “Introduction to E-commerce,” provides an introduction to the major themes of the book. Chapter 1 defines e-commerce, distinguishes between e-commerce and e-business, and defines the different types of e-commerce. Chapter 2 introduces and defines the concepts of business model and revenue model, describes the major e-commerce business and revenue models for both B2C and B2B firms, and introduces the basic business concepts required throughout the text for understanding e-commerce firms including industry structure, value chains, and firm strategy. Chapter 2 also includes a section on the important topic of e-commerce technology and business model disruption.