Book Details
Journalism and PR
The most notable observation to emerge from the research done here is the
diminution of public relations’ dependence on journalism, and the growth of
journalism’s dependence on PR. PR still needs journalism, which has always
acted as a ‘third-party endorsement’ of its claims. But now it has other, often
more powerful allies.
Author: I B TAURIS
Pages: 139
Issue By: Blue Stone Publication
Published: 2 years ago
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